Nothing quite compares to the excitement and spectacle of the "big three": Cannes, Monaco, and Fort Lauderdale. These shows not only serve as a platform for showcasing the latest advancements in yacht design and technology but also play a significant role in shaping the global yacht market. For yacht enthusiasts, brokers, and builders alike, these events are the epitome of luxury, networking, and deal-making, driving sales and setting trends for the year ahead. Cannes Yachting Festival: The Season Opener The Cannes Yachting Festival kicks off the boat show season each September with a splash of Mediterranean glamour. Held at the Vieux Port and Port Canto, this show brings together over 600 boats, including some of the finest sailing yachts, motor yachts, and superyachts. It’s no surprise that this event sets the tone for the upcoming yacht sales year, with its idyllic location and an international clientele eager to explore the latest offerings. For Sunreef Yachts, Cannes is the ideal stage to display their innovative, eco-friendly catamarans, which continue to redefine luxury yachting. The excitement surrounding their brand only grows as they prepare for the next two mega-shows. This year they are opening the season with their fresh new 100 Power, surely to be the highlight of the show. Monaco Yacht Show: The Crown Jewel Monaco is where the yachting elite gather, and it’s here that Sunreef Yachts will make waves at this year’s show with an exciting announcement: their new partnership with Brabus. The launch party, to be held at the Monaco Yacht Club, promises to be an unforgettable evening—one that will rival any event in recent memory. If you’re lucky enough to be a Sunreef client or a Paramount client, you’ll have exclusive access to the festivities, enjoying the ultimate blend of luxury, technology, and style. This collaboration between Sunreef and Brabus will elevate the brands’ profiles and further cement Sunreef’s reputation as a leader in the high-end yachting market. Monaco is not just about the glitz and glamor; it’s also about serious business. Each year, this event fuels global yacht sales, with a significant portion of deals being finalized during or immediately following the show. Monaco’s prominence on the world stage ensures that brands like Sunreef capture the attention of ultra-high-net-worth individuals looking for cutting-edge designs with eco-consciousness in mind. The show’s impact on the global yacht sales market is undeniable, with many new build contracts being signed on-site or shortly after, pushing sales to new heights.

Fort Lauderdale International Boat Show: The U.S. Powerhouse As the largest boat show in the world, Fort Lauderdale International Boat Show (FLIBS) is a driving force in the North American market. What makes this show unique is its focus on both the superyacht and smaller recreational boat markets, attracting a broad range of buyers from across the Americas. For Sunreef, this is where they’ve really begun to gain significant traction. Thanks to U.S. tax accreditation for solar credits, buyers are increasingly drawn to Sunreef’s eco-friendly solar-powered yachts. The large gross tonnage, or under-air square footage, is another feature that American buyers love, offering immense comfort and space while reducing environmental impact. Global Impact on Yacht Sales The trifecta of Cannes, Monaco, and Fort Lauderdale isn’t just about showcasing new boats; it’s about driving the global yacht market. Collectively, these shows attract tens of thousands of visitors, from casual yachting enthusiasts to serious buyers, brokers, and industry insiders. More than just spectacles of wealth, these shows are pivotal to yacht sales across the globe. For Sunreef, the global reach of these shows allows the brand to strengthen its presence in Europe, the U.S., and beyond, meeting clients where they are and presenting them with yachts that speak to both luxury and sustainability. As the yachting industry leans more into eco-conscious design, Sunreef’s innovations in solar-powered yachts are perfectly positioned to capitalize on this trend, further boosted by tax incentives that make these yachts even more appealing in the U.S. A Bright Future for Sunreef With the upcoming announcements and partnerships, particularly with Brabus at Monaco, Sunreef Yachts is positioning itself as a key player in both the global yacht market and the growing green yachting movement. Their unique combination of cutting-edge technology, sustainable practices, and luxurious designs resonates with a new generation of yacht buyers who are looking for more than just opulence—they want innovation and responsibility. As the yacht shows unfold in Cannes, Monaco, and Fort Lauderdale, it’s clear that these events are more than just a glimpse into the world of luxury—they are powerful catalysts for yacht sales that will ripple across the industry for years to come. Sunreef’s presence at all three shows guarantees that they are at the forefront of this wave, shaping the future of yachting with every solar panel and every launch party.