When it comes to selling a luxury yacht, every decision matters. A well-executed strategy can mean the difference between a drawn-out, price-slashing process and a swift, high-value sale.

At Paramount Yachts, we know what it takes to maximize the value of your yacht. In fact, we recently set the record for the most expensive Sunreef sold in the secondary market, $9.2 million.

But here’s the problem: most yacht brokers don’t take the right steps to position your yacht for success. Below, we break down the four key ways brokers are costing sellers time and money, and what to do instead.

1. Failing to Create Off-Market VIP Opportunities

Exclusivity sells. Before your yacht ever hits the public market, your broker should be circulating it privately among serious buyers. This pre-market strategy builds anticipation, creates a sense of urgency, and keeps the yacht’s perceived value high.

At Paramount Yachts, we leverage our elite network to introduce your yacht to qualified buyers before it’s officially listed, ensuring a faster, high-value sale.

2. Not Collaborating With Competing Sellers

A common mistake brokers make is treating similar yachts as competition rather than an opportunity. The best brokers pick up the phone and work directly with competing sellers to align pricing strategies and avoid a damaging race to the bottom.

At Paramount Yachts, we actively collaborate to maintain market stability and position your yacht competitively without unnecessary price cuts.

3. Making Due Diligence Difficult for Buyers

The easier you make it for buyers to evaluate your yacht, the faster the sale happens. Buyers want transparency, and smart brokers ensure that all key financial and operational details are easily accessible.

This means providing:

• Last year’s performance reports

• Next year’s financial projections

• A seamless process for accessing due diligence materials

By eliminating friction, you make it easier for serious buyers to commit.

4. Overlooking Key Tax Incentives for Buyers

Did you know buyers can bonus depreciate their yacht, potentially 100% of its value, against their income? Or that solar yachts kept domestically can qualify for a 30% tax credit?

Educating potential buyers on these ancillary incentives adds massive value to the sales process. It can mean the difference between a hesitant buyer and a confident deal closure.

At Paramount Yachts, we ensure our clients understand every financial advantage available to them, helping them secure a sale faster and at a higher value.

Work With a Broker Who Delivers Results

If your broker isn’t leveraging these strategies, you’re leaving money on the table. At Paramount Yachts, we take a data-driven, network-driven approach to selling yachts efficiently and profitably.